KFC: Holiday

The Situation: KFC wanted to end the year strong with a breakthrough holiday campaign. To accomplish this, we needed to discover an ownable way to incorporate their famous fried chicken and sides into the Holiday Season.

The Insight: We knew it was a stretch to assume people would completely swap in KFC over their traditional holiday meal. However, there’s a certain time during the holiday season, between Christmas and New Years, where KFC could come through in the clutch (when you’re sick of cooking and cleaning, family is still visiting and you’re in need of a delicious meal the family can enjoy together).

The Strategy / Brief: Show people that when they’ve had enough holiday cooking, KFC can still give them a delicious meal the whole family will enjoy. 

The Idea: 'Twas the Fourth Night of Break - a story that follows one family’s night at home during that random, nondescript time between Christmas and New Years.

The Results: Consumers saw how KFC’s menu could come in clutch during the holiday season. A year that started off in a sales decline ended so strong it became on par with one of their strongest sales years.

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Agency: MullenLowe

Role: Group Strategy Director

Year: 2022